Can’t live with it. Can’t live without it. Social media is a necessary evil. Everyone and their moms and kids are on facebook. Kudos to those of you who have resisted. I know that I’m so integrated to the online culture that it’ll be impossible to get away from it.
On the one hand, it’s great for keeping in contact with people, especially if they are in another town or country. On the other, the TMI oversharing factor. I am guilty of doing that too. Yes ladies and gentlemen, I had another cupcake and here’s a picture of it on instagram. And I’m going to cross post that to FB and Twitter! Do you really care??
But here’s the thing, for a singer-songwriter-photographer-designer hybrid person like me, it’s an important tool. Posting pictures from photo shoots or behind the scenes or design project samples is part of marketing myself.
And especially as a singer trying to get her material out to people, it’s ever so important to have fresh content constantly even if the updates are not music specific. People want to know that I am real person and not a “Noella-bot.” And you have to reply to Twitter @’s in a timely fashion.
It also can’t be one sided. You can’t just be putting out content only. You have to take the time to read other people’s posts and add your 2 cents. It’s about creating a conversation and engaging people so they want to know more about you.